11 October 2016 · New Models

KIA AUSTRALIA SETTING THE SALES CHARTS ALIGHT

Kia Australia is powering along to a massive 2016 sales result, with year-to-date (YTD) figures up an impressive 28 per cent over the equivalent time period last year.

With 28,551 units sold so far, Kia is now ensconced in the top-ten brands list - alongside Toyota, Mazda, Hyundai,Holden, Ford, Mitsubishi, Nissan, Volkswagen, Subaru. The Korea brand has leapfrogged Honda.

Rio

Kia’s YTD tally gives it a handy 3.6 per cent share of Australia’s new vehicle market. The 28 per cent growth from its Australian network makes the company the fastest-growing mainstream brand, with overall grown nine-times the market average. 

Picantos

Leading the way is the Kia Cerato small car with 8581 units (up 24 per cent) thanks to strong campaigns, ahead of the new-generation Sportage medium SUV (7220, up 33 per cent) and the Rio light car (4636, up 9.5 per cent in a declining segment).

The second tier comprises the Kia Carnival (Australia’s most popular people-mover with 3297, up 48 per cent), Sorento(winner of our recent family SUV comparison, growing 34 per cent to 2795), Optima (1010, up 52 per cent) and Picanto(805 incremental sales).

Leading the way is the Kia Cerato small car with 8581 units (up 24 per cent) thanks to strong campaigns, ahead of the new-generation Sportage medium SUV (7220, up 33 per cent) and the Rio light car (4636, up 9.5 per cent in a declining segment).

The second tier comprises the Kia Carnival (Australia’s most popular people-mover with 3297, up 48 per cent), Sorento(winner of our recent family SUV comparison, growing 34 per cent to 2795), Optima (1010, up 52 per cent) and Picanto (805 incremental sales).

The big year puts Kia Australia on track for record sales, and points to cut-through for its brand, and its industry-leading seven-year warranty.